Website Evaluations

We are now offering customer focused website evaluations. These assess your website from the point of view of your potential users and customers.

A website is your shop window. Most people will look at your site before deciding to engage with or buy from you. A good website that is easy to use, attractive and functional helps build credibility and trust. Sometimes you can get too close to your site and can’t see it in the same way a new visitor would.

Our evaluations cover:

• Usability and ease of navigation
• Clarity of purpose is it clear what you offer?
• Level of friendliness and welcome
• Whether the look and feel seem appropriate for the business sector
• Content engagement and currency
• Whether links are working and clear
• Page loading times
• Whether site design holds on a mobile
• Is there a call to action?

We can also measure the user experience of making contact with you via the website and of purchasing as well as any other aspects that you feel are important.

We have 30 years’ experience in assessing customer journeys through mystery shopping and, as such, are well placed to see things through the customer’s eyes.

For more information, please contact Carole Arvanitis (carole@newlann.com).